JACUZZI
Introduced a product line with Jacuzzi. Goal was to develop high end packaging to highlight features and benefits of this new line of pool equipment to the market. A Leslie’s exclusive and is considered top of the line equipment.
Partnered with Jacuzzi to ensure their unique brand colors and standards were met. Worked with overseas partners for die-lines and photography and with the category specialists to ensure accuracy of product description and function.
Back of product packaging where the features and benefits are clearly communicated.
CHEMICAL
PACKAGE CONCEPT
Creative team was challenged to redesign the Leslie’s chemical product line. Below are a few that were presented for final review.
Blended: Although this concept was not put into production, elements of it were carried over. Colored caps, images of the splash, tabs and pile of granular were implemented to show product representation.
REBRAND
new vendor = brand refresh
TEST STRIPS
Opportunity arose to rebrand and freshen up the image of a Leslie’s DIY staple, test strips. 4 total designs/products were created and submitted to new vendor for compliance as well as for internal reviews.
Packages created: 5-in-1, 7-in-1, Pro, Salt
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